For this project I worked with The Jollof Club, a bold food concept inspired by West African flavours and culture. The brand brings people together through good food, warmth and energy — with a playful spirit and a strong point of view.
In developing their visual identity, I aimed to find the balance between clean and professional, while still being full of character and colour. Drawing inspiration from Ghana, Nigeria and Friesland, the outcome is a modern and abstract visual world that feels refined, vibrant and alive.
Alongside the branding, I also designed the website.
