Tessa van Beelen

Campagnes | Grapedistrict

oktober 30, 2023 by Tessa van Beelen

Grapedistrict campaigns

To keep Grapedistricts customers inspired and of course keeping them tempted to buy their wines, I created multiple campaigns for their 15 stores, website, newsletters and social media. Each campaign lasts approximately 4 weeks and highlights about 6 wines that fit perfectly in that campaign. To do so, I come up with a concept and discuss it with the team. After that it’s time to put in all my creativity and bring the concept alive with all the visually aspects. Think of posters for the stores and assets for the website and newsletters.

Tasting box | Grapedistrict

oktober 30, 2023 by Tessa van Beelen

Grapedistrict tasting box

The best way to get to know Grapedistrict and their unique wines of small-scale winemakers is buying one of their tasting boxes. Especially this box with 3 wines, including a brochure with wine information. A few steps were made in this process to inform their customers about this box: designing the brochure, make content and finally use that content in online and offline content such as posters, flyers and social media posts. A great project where I got to use all my skills.

Magazine | Grapedistrict

oktober 30, 2023 by Tessa van Beelen

Grapedistrict magazine

As I really love designing this was a very fun project! To inspire Grapedistricts customers I got to create a magazine ánd renew it every 3 months. This project asked me to put in all my skills: from thinking of all the content and involve colleagues that I need information from to putting it all together and designing the magazine.

Design | Hummus & Habibis

oktober 30, 2023 by Tessa van Beelen

Hummus & Habibis

Such a pleasure working together with Bader from Hummus & Habibis, who makes a-ma-zing Middle-Eastern food! Loved helping him with designs such as flyers and social media posts so everyone can get to know the great food he makes with his family.

Visual identity | What’s cooking

oktober 29, 2023 by Tessa van Beelen

Visual identity

For this project I got to work with Daan and Gopal, two brothers who make the most fun out of teambuilding. ‘What’s cooking’ combines a professional training with a vedic cooking class, which makes their teambuilding event one of a kind. Researching the brand with Daan and Gopal was a lot of fun and it gave me all the inspiration I needed to create their visual identity.

The Hoxton x Jollof Club

oktober 16, 2023 by Tessa van Beelen

The Hoxton X Jollof Club

For a special pop-up dinner with The Jollof Club in The Apartment of The Hoxton, Amsterdam (Lotti’s) I got to make several illustrations and designs. Showing the unique fusion of West African flavors and modern cuisine by rising star Nicolas, showcasing his Nigerian and Ghanaian heritage.