Tessa van Beelen

Report Design | De Baten van Transparantie

open-state-editorial-design

Report Design

For this project I worked with Open State Foundation on the design and layout of De Baten van Transparantie (The Benefits of Transparency) — a research report exploring what an open government brings to society.

In the design, I focused on clarity and flow: a strong hierarchy, readable typography, and a clean structure that makes a long, information-heavy document feel approachable. The result is a publication that supports the content, helps the reader navigate, and keeps the report accessible from start to finish.

 

open-state-editorial-design
open-state-editorial-design

Visual identity | Jouw Web Partner

Visual identity

I worked with Jouw Web Partner, a web agency that helps businesses get online quickly and professionally — with clear communication, reliable service and an all-in-one approach.

In developing their visual identity, I focused on creating a look that feels modern, confident and easy to navigate. The outcome is a bold, high-contrast style with a fresh colour palette and clean typography, supported by simple icons and friendly illustrations that make technical services feel approachable and understandable.

Visual identity | Stap in Vertrouwen

branding-stap-in-vertrouwen

Visual identity

I worked with Polina for Stap in Vertrouwen, where she supports students, employees and leadership teams as an external confidential advisor within education and other organisations. Alongside her work as a confidential advisor, Polina is also a teacher — which gives her a strong sense of what people need to feel safe, heard and supported.

In developing the visual identity, I wanted to reflect the balance that defines her work: warm and approachable, yet strong and professional. The outcome is a bold but clean identity with rich colours, clear typography and personal details.

branding-stap-in-vertrouwen
branding-stap-in-vertrouwen

Visual identity | The Jollof Club

jollof-club-branding

Visual identity

For this project I worked with The Jollof Club, a bold food concept inspired by West African flavours and culture. The brand brings people together through good food, warmth and energy — with a playful spirit and a strong point of view.

In developing their visual identity, I aimed to find the balance between clean and professional, while still being full of character and colour. Drawing inspiration from Ghana, Nigeria and Friesland, the outcome is a modern and abstract visual world that feels refined, vibrant and alive.

Alongside the branding, I also designed the website.

jollof-club-branding
jollof-club-branding